Circular Fashion

Established in 2014, phenotypsetter is a trailblazing fashion label that celebrates bold, unconventional creativity and the power of self-expression. We specialize in reconstructing garments into spellbinding new shapes, employing intricately engineered textiles and visually captivating styles.

Our designs defy gender norms and push the boundaries of conventional fashion, empowering wearers to authentically express their individuality. We take pride in our ability to experiment mesmerizing textures and graphics using handcrafted embellishments and alternative fabrics.

One of our unique strengths is our holistic embrace of circular fashion and sustainability. We incorporate circular economy thinking into our design process, favoring cradle-to-cradle principles and single-fabric compositions for ease of recycling. Our production model emphasizes flexibility, allowing us to minimize stock, substitute fabrics, and accommodate customization requests on size, details, and materials.

Repair and reuse are central to our business model. We offer lifetime repair services, and our customers can return garments to be upcycled into new creations. To further promote circularity, we host upcycling workshops where customers can learn techniques to transform and reimagine their pre-loved items.

We also prioritize materials that are better suited for recycling, and we've forged close partnerships with fabric vendors to source high-quality, low-impact materials. By manufacturing locally and rethinking traditional business models, we aim to reduce our environmental footprint and promote responsible consumption.

phenotypsetter is a movement that celebrates the power of self-expression and the transformative nature of clothing. Our mission is to inspire and empower individuals to embrace their authentic selves, one fashionable and circular statement at a time.